Just under 1,000km separates the two dominant brandy-producing regions of Spain. Between the north eastern Consejo Regulador del Brandy Penedès to the south western Consejo Regulador del Brandy de Jerez are three mountain ranges, four major cities and two different personalities. They both create Spanish brandy, but the products and the philosophies are very different.

Innovation in the category is aimed at attracting younger consumers, especially through cocktails.

The adoption of local produce has been one of the biggest trends within the global drinks industry over the past few years, particularly in the on-trade where the influence of sustainability has encouraged consumers to look closer to home for their drinking choices.

González Byass, the leading Spanish wine and spirits producer, has launched a new division to focus specifically on the international tax free sector.

Beam Suntory is considering the sale of its brandies in Spain amid declining sales, according to Bloomberg News.

Producers of top Spanish brands are hopeful for the future, says Dominic Roskrow